2025 | Professional
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This is the innovative flagship store for the 40-year-old retail brand texhong, representing the SPACE3.0 iteration. The aim is to rejuvenate the customer base while boosting revenue and setting a trend in lifestyle.
The overall design retains its warmth, softness, and understated elegance, much like Tianhong鈥檚 decades-long presence in consumers鈥 lives as a symbol of health, trust, and reliability. A semi-transparent, misty texture and a warm, layered lighting scheme establish its subtle character. Natural tones鈥攐ff-white, wood grain, warm gray, and green鈥攕et the color palette, with greenery symbolizing a respect for nature and an eco-friendly touch. The brand鈥檚 signature burgundy red serves as the primary color, flowing like a ribbon across the storefront, making it both eye-catching and graceful. The food stalls feature eave-like canopies that evoke the feeling of 鈥渉ome,鈥 enhancing the sense of everyday comfort. This ambiance is enriched by the scents of flowers, fruits, freshly baked bread, the clinking of wine glasses, foamy craft beers, fresh-squeezed juices, sizzling teppanyaki, relaxing skincare treatments, and the laughter of parent-child interactions, creating a vivid lifestyle experience. The store embodies a refined, luminous approach to living, where everything is crafted to perfection. This new concept is a natural evolution from Tianhong鈥檚 DNA, catering to the current psychological needs of today鈥檚 consumers.
Credits
Entrant Company
SIDSTORY DESIGN COMPANY
Category
Interior Design - Residential聽
Entrant Company
SLT Design
Category
Interior Design - Retails, Shops, Department Stores & Mall
Entrant Company
KUNCHUN CONSTRUCTION CO., LTD
Category
Residential Architecture - Multi-Family and Apartment Buildings
Entrant Company
China University of Technology
Category
Student Design - Interior Design